Le Bambole turns 50!

The 70’s witnessed the emergence of a flourishing design scene beside the numerous sociological changes that rewrote the global agenda. The Le Bambole series was more than extraordinary with its curvy, feminine shape that was originally released in 1972. It also had an equally powerful advertising campaign inspired by the liberation movements of the time. The mastermind of Mario Bellini, the Le Bambole series quickly gained iconic status thanks to a provocative advertising campaign with Oliviero Toscani photographing model Donna Jordan, a name also known for her works for Andy Warhol’s The Factory. The original Le Bambole design comprised of a metal frame filled with polyurethane was showcased at the Salone del Mobile in 1972. The Le Bambole series has been a part of the B&B Italia catalogue since it first hit the market. To celebrate its 50^thyear the Group is reintroducing a radically renewed version of the series. The appearance remains the same in the new version of Le Bambole, however, more sophisticated materials have been preferred in its production. The series, including The Bambola armchair, The Bibambola double sofa, The Bamboletto double bed and Granbambola triple sofa are completely disassembled at the time of sale. With a stronger focus on comfort and using more recycled filling material, the new series comes in a wide range of fabric alternatives. Mario Bellini celebrates the 50^th birthday of his acclaimed Le Bambole: “I feel the pleasure of revisiting this family again, because it confirms to me that it is anything but aged; on the contrary, it is enjoying a thriving and promising second life, a rebirth done in a big way, done with enthusiasm, with breadth, with decorations and with the original flourishes.” 

Mario Bellini might have been at the pinnacle of his creative production in the 70s, but he still remains one of the greatest designers of our times. Camaleonda, another Bellini masterpiece produced by B&B Italia, is also making a comeback. If you stumble upon Camaleonda in your Instagram feed these days, make sure to take a closer look at the modular build that offers multiple configurations and decorative details that reflect the trends of the 70s.